International School Lörrach

Your bilingual kindergarten for the district of Lörrach

introduction

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as “data”) we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer") ).

The terms used are not gender-specific.

As of May 28, 2020

Table of contents

Responsible

Tabea Krause
Theodor-Heuss-Str. 4th
79539 Loerrach

E-mail address: info@is-loerrach.de

imprint: https://www.is-loerrach.de/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as a cover letter, curriculum vitae, certificates and other information related to a specific position or voluntarily provided by applicants about their person or qualification) .
  • Content data (e.g. text input, photographs, videos).
  • Contact details (e.g. email, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. visited websites, interest in content, access times).
  • Social data (data that are subject to social secrecy (§ 35 SGB I) and are processed, for example, by social security institutions, social welfare institutions or supply authorities.).
  • Location data (data that indicates the location of an end user's device).
  • Contract data (e.g. subject of contract, term, customer category).

Categories of data subjects

  • Employees (e.g. employees, applicants, former employees).
  • Applicants.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Application procedure (justification and possible later implementation as well as possible later termination of the employment relationship.).
  • Office and organizational procedures.
  • Click tracking.
  • Content Delivery Network (CDN).
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by email or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, detection of returning visitors).
  • Safety measures.
  • Tracking (e.g. interest-based / behavioral profiling, use of cookies).
  • Contractual benefits and service.
  • Management and answering inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. If more specific legal bases are also relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 Clause 1 a GDPR) - The data subject has given their consent to the processing of their personal data for one specific purpose or several specific purposes.
  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 b GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
  • Legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data prevail.
  • Art. 9 para. 1 sentence 1 lit. b GDPR (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as the severely disabled or ethnic origin) are requested from applicants, so that the person responsible or the data subject can exercise his or her rights arising from labor law and the law of social security and social protection and can fulfill his or her obligations in this regard, they are processed in accordance with Article 9 (2) (b) GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Article 9 (2) (c) GDPR or for purposes of preventive health care or occupational medicine, for assessing the employability of the employee, for medical diagnostics, care or treatment in the health or social field or for the administration of systems and services in the health or social field acc. Art. 9 para. 2 lit. H. GDPR. In the case of a notification of special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9 Para. 2 lit. a. GDPR.) – .

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes based on the principle of data protection, through technology design and through data protection-friendly default settings.

Shortening the IP address: If it is possible for us or if it is not necessary to save the IP address, we will shorten or have your IP address shortened. If the IP address is shortened, also known as “IP masking”, the last octet, ie the last two digits of an IP address, is deleted (the IP address in this context is an Internet connection through the online Access provider individually assigned identifier). The shortening of the IP address is intended to prevent or make it much more difficult to identify a person using their IP address.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing as part of the use of third-party services or the disclosure or transmission of data to other people, bodies or companies takes place, this takes place only in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we process or allow the data only in third countries with a recognized level of data protection, including the US processors certified under the “Privacy Shield”, or on the basis of special guarantees, such as contractual obligations Process so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored on the user's computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following types of cookies and functions:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.
  • Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
  • First party cookies: First-party cookies are set by us.
  • Third party cookies (also: third party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user entries or for security reasons).
  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also known as “tracking”, ie following up the potential interests of users. . Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offering and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process or have data processed in the context of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is generated as part of the use and communication. This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.

Emailing and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore not accept any responsibility for the transmission path of the emails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure that the server is fully loaded and stable.

Content delivery network: We use a “content delivery network” (CDN). A CDN is a service with the help of which the contents of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

Cloudflare:

  • Processed data types: Content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Content Delivery Network (CDN).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

Services and service providers used:

  • 892524543.206081 634957868.770202 724564145.9523269 134807211.8343949 231077364.03840682 1174337166.1123595 3036426355.675532 420060291.3295311 560203419.3767773 596423973.984 1368906685.358452 26978482219.789474 4009395016.241228 913964668.6636771 108238196.85774648 678482071.3286119 1969629017.7423077 3655415644.5670996 427191531.98571426 51322303115.666664

Registration, registration and user account

Users can create a user account. As part of the registration, the users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data include in particular the login information (name, password and an email address). The data entered during registration are used for the purposes of using the user account and its purpose.

Users can be informed by email about events that are relevant to their user account, such as technical changes. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a statutory retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Online forum: Participation in the forum requires a registration, in which, subject to other information in the registration form, one or your name, a password and the e-mail address to which the access data are sent must be provided. For security reasons, the password should correspond to the state of the art, i.e. it should be complicated (this will be pointed out to users when registering if necessary) and should not be used elsewhere. The posts in the forum are visible to the public unless their visibility is limited to certain members or groups of members. The contributions of the authors are saved with their names, if registered or specified, the time and the content of the entries. When logging in and writing entries, the IP addresses of the users are also saved if the entries should have inadmissible content and the IP addresses could be used for legal prosecution. The person responsible reserves the right to delete the registrations and entries on the basis of appropriate consideration.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest) of content, access times).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service, security measures, administration and answering of inquiries.
  • Legal basis: Consent (Art. 6 Para. 1 Clause 1 GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 lit.f.GDPR).

contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the details of the inquiring persons are processed, insofar as this is necessary to answer the contact inquiries and any measures requested.

The answering of contact inquiries within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and, moreover, on the basis of the legitimate interests in answering the inquiries.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos).
  • Affected people: Communication partner.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 GDPR).

Video conferencing, online meetings, webinars and screen sharing

We use third-party platforms and applications (hereinafter referred to as “third party providers”) for the purpose of holding video and audio conferences, webinars and other types of video and audio meetings. When selecting third-party providers and their services, we observe the legal requirements.

In this context, data of the communication participants are processed and stored on the servers of the third party providers, insofar as these are part of communication processes with us. This data may include in particular registration and contact details, visual and vocal contributions as well as entries in chats and shared screen contents.

If users are referred to the third-party providers, or their software or platforms, in the context of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask that you observe the data protection notices of the respective third party providers.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers or certain functions (e.g. consent to record conversations), the legal basis for processing is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, the data of the users are processed based on our legitimate interests in efficient and secure communication with our our communication partners. In this context, we would also like to refer you to the information on the use of cookies in this data protection declaration.

zoom:

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
  • Affected people: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service, contact inquiries and communication, office and organizational procedures, direct marketing (e.g. by email or post).
  • Legal basis: Consent (Art. 6 Para. 1 Clause 1 GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 lit.f.GDPR).

Services and service providers used:

Application process

The application process requires applicants to provide us with the data necessary for their assessment and selection. Which information is required can be found in the job description or, in the case of online forms, from the information there.

Basically, the required information includes information about the person, such as the name, address, contact options and evidence of the qualifications required for a job. If you have any questions, we will also be happy to tell you what information is required.

If provided, applicants can send us their applications using an online form. The data is transmitted to us encrypted in accordance with the state of the art. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore choose between the transfer of the application QWJzZW5kZXI = dW5k ZGVt RW1wZmFuZw == == YXVm dW5zZXJlbQ U2VydmVy a2VpbmU = VmVyYW50d29ydHVuZw == w7xiZXJuZWhtZW4u CgpGw7xy WndlY2tl ZGVy QmV3ZXJiZXJzdWNoZSw = RWlucmVpY2h1bmc = dm9u QmV3ZXJidW5nZW4 = dW5k QXVzd2FobA == == dm9u QmV3ZXJiZXJu a8O2bm5lbg d2ly dW50ZXI = QmVhY2h0dW5n ZGVy Z2VzZXR6bGljaGVu Vm9yZ2FiZW4s QmV3ZXJiZXJtYW5hZ2VtZW50LSw = Ynp3Lg == UmVjcnVpdG1lbnQtU29mdHdhcmU = dW5k UGxhdHRmb3JtZW4 = dW5k TGVpc3R1bmdlbg == dm9u RHJpdHRhbmJpZXRlcm4 = w4 = QW5zcHJ1Y2g bmVobWVuLgoKQmV3ZXJiZXI = = == a8O2bm5lbg dW5z Z2VybmU = ENVy QXJ0 ZGVy RWlucmVpY2h1bmc = ZGVy QmV3ZXJidW5n a29udGFrdGllcmVu b2Rlcg == dW5z ZGll QmV3ZXJidW5n YXVm ZGVt UG9zdHdlZw == enV6dXNlbmRlbi4KCjxzdHJvbmc + VmVyYXJiZWl0dW5n YmVzb25kZXJlcg == S2F0ZWdvcmllbg = = dm9u RGF0ZW46PC9zdHJvbmc + U293ZWl0 AW0 = UmFobWVu ZGVz QmV3ZXJidW5nc3ZlcmZhaHJlbnM = YmVzb25kZXJl S2F0ZWdvcmllbg == dm9u cGVyc29uZW5iZXpvZ2VuZW4 = RGF0ZW4 = AW0 = U2lubmU = ZGVz QXJ0Lg OQ == == == QWJzLg MQ == RFNHVk8 = KHouQi4 = R2VzdW5kaGVpdHNkYXRlbiw = d2ll ei5CLg == U2Nod2VyYmVoaW5kZXJ0ZW5laWdlbnNj aGFmdA b2Rlcg == == ZXRobmlzY2hl SGVya3VuZnQp YmVp QmV3ZXJiZXJu YW5nZWZyYWd0 d2VyZGVuLA == ZGFtaXQ = ZGVy VmVyYW50d29ydGxpY2hl b2Rlcg == == ZGll YmV0cm9mZmVuZQ UGVyc29u ZGll aWht Ynp3Lg == aWhy YXVz ZGVt QXJiZWl0c3JlY2h0 dW5k ZGVt UmVjaHQ = ZGVy c296aWFsZW4 = U2ljaGVyaGVpdA == dW5k ZGVz U296aWFsc2NodXR6ZXM = ZXJ3YWNoc2VuZGVu UmVjaHRl YXVzw7xiZW4 = dW5k c2VpbmVu Ynp3Lg == aWhyZW4 = ZGllc2JlesO8Z2xpY2hlbg == == UGZsaWNodGVu bmFjaGtvbW1lbg a2Fubiw ZXJmb2xndA = == = ZGVyZW4 VmVyYXJiZWl0dW5n bmFjaA QXJ0Lg == == == OQ QWJzLg Mg == == == bGl0Lg Yi4 = RFNHVk8s AW0 = RmFsbA = = ZGVz U2NodXR6ZXM = bGViZW5zd2ljaHRpZ2Vy SW50ZXJlc3Nlbg == ZGVy QmV3ZXJiZXI = b2Rlcg YW5kZXJlcg == == == UGVyc29uZW4 = Z2VtLg QXJ0Lg OQ == == == QWJzLg Mg == == bGl0Lg Yy4 = RFNHVk8 = b2Rlcg == == ZsO8cg WndlY2tl ZGVy R2VzdW5kaGVpdHN2b3Jzb3JnZQ == == b2Rlcg ZGVy QXJiZWl0c21lZGl6aW4s ZsO8cg == ZGll QmV1cnRlaWx1bmc = ZGVy QXJiZWl0c2bDpGhpZ2tlaXQ = ZGVz QmVzY2jDpGZ0aWd0ZW4s ZsO8cg == ZGll bWVkaXppbmlzY2hl RGlhZ25vc3Rpayw = ZsO8cg == ZGll VmVyc29yZ3VuZw == == b2Rlcg QmVoYW5kbHVuZ w == AW0 = R2VzdW5kaGVpdHMt b2Rlcg U296aWFsYmVyZWljaA == == == b2Rlcg ZsO8cg == == ZGll VmVyd2FsdHVuZw dm9u U3lzdGVtZW4 = dW5k RGllbnN0ZW4 = AW0 = R2VzdW5kaGVpdHMt b2Rlcg U296aWFsYmVyZWljaA == == == Z2VtLg QXJ0Lg OQ == == == QWJzLg Mg == == bGl0Lg AC4 = RFNHVk8u SW0 = RmFsbA == ZWluZXI = YXVm ZnJlaXdpbGxpZ2Vy RWlud2lsbGlndW5n YmVydWhlbmRlbg TWl0dGVpbHVuZw == == == ZGVy YmVzb25kZXJlbg S2F0ZWdvcmllbg == dm9u RGF0ZW4 ZXJmb2xndA = == = ZGVyZW4 VmVyYXJiZWl0dW5n YXVm R3J1bmRsYWdl dm9u QXJ0Lg OQ == == QWJzLg Mg == == == bGl0Lg YS4 = RFNHVk8uCgo8c3Ryb25nPkzDtnNjaHVuZw == dm9u RGF0ZW46PC9zdHJvbmc + RGll dm9u ZGVu QmV3ZXJiZXJu ENVy VmVyZsO8Z3VuZw Z2VzdGVsbHRlbg == == == RGF0ZW4 = a8O2bm5lbg AW0 RmFsbA = == = ZWluZXI ZXJmb2xncmVpY2hlbg == == QmV3ZXJidW5n ZsO8cg ZGll WndlY2tl ZGVz QmVzY2jDpGZ0aWd1bmdzdmVyaMOkbHRuaXNzZXM = dm9u dW5z d2VpdGVydmVyYXJiZWl0ZXQ = d2VyZGVuLg == QW5kZXJuZmFsbHMs c29mZXJu ZGll QmV3ZXJidW5n YXVm ZWlu U3RlbGxlbmFuZ2Vib3Q = bmljaHQ ZXJmb2xncmVpY2g = = == aXN0LA d2VyZGVu ZGll RGF0ZW4 = ZGVy QmV3ZXJiZXI = Z2Vsw7ZzY2h0Lg == RGll RGF0 ZW4 = ZGVy QmV3ZXJiZXI = d2VyZGVu ZWJlbmZhbGxz Z2Vsw7ZzY2h0LA d2Vubg == == == ZWluZQ QmV3ZXJidW5n enVyw7xja2dlem9nZW4 d2lyZCw = = == d296dQ ZGll QmV3ZXJiZXI = amVkZXJ6ZWl0 YmVyZWNodGlndA == c2luZC4 = RGll TMO2c2NodW5n ZXJmb2xndCw dm9yYmVoYWx0bGljaA = == = ZWluZXM YmVyZWNodGlndGVu V2lkZXJydWZz ZGVy QmV3ZXJiZXIs c3DDpHRlc3RlbnM = bmFjaA = = ZGVt QWJsYXVm ZWluZXM = WmVpdHJhdW1z dm9u c2VjaHM = TW9uYXRlbiw = ZGFtaXQ = d2ly ZXR3YWlnZQ == QW5zY2hsdXNzZnJhZ2Vu ENU = ZGVy QmV3ZXJidW5n YmVhbnR3b3J0ZW4 = dW5k dW5zZXJlbg == TmFjaHdlaXNwZmxpY2h0ZW4 = YXVz ZGVu Vm9yc2NocmlmdGVu ENVy R2xlaWNoYmVoYW5kbHVuZw == == dm9u QmV3ZXJiZXJu bmFjaGtvbW1lbg a8O2bm5lbi4 UmVjaG51bmdlbg = == = w7xiZXI ZXR3YWlnZQ == UmVpc2Vrb3N0ZW5lcnN0YXR0dW5n d2VyZGVu ZW50c3ByZWNoZW5k ZGVu c3RldWVycmVjaHRsaWNoZW4 = Vm9yZ2FiZW4 = YXJjaGl2aWVydC4KCjxzdHJvbmc + QXVmbmFobWU = w4 = ZWluZW4 = QmV3ZXJiZXJwb29sOjwvc3Ryb25nPg == RGll QXVmbmFobWU = w4 = ZWluZW4 = QmV3ZXJiZXItUG9vbCw = c29mZXJu YW5nZWJvdGVuLA ZXJmb2xndA == == == YXVm R3J1bmRsYWdl ZWluZXI = RWlud2lsbGlndW5nLg RGll QmV3ZXJ iZXI = d2VyZGVu ZGFyw7xiZXI = YmVsZWhydCw = ZGFzcw aWhyZQ == == == WnVzdGltbXVuZw ENVy QXVmbmFobWU = w4 = ZGVu VGFsZW50cG9vbA ZnJlaXdpbGxpZw == == == aXN0LA a2VpbmVu RWluZmx1c3M = YXVm ZGFz bGF1ZmVuZGU = QmV3ZXJidW5nc3ZlcmZhaHJlbg == aGF0 dW5k c2ll aWhyZQ == RWlud2lsbGlndW5n amVkZXJ6ZWl0 ZsO8cg == ZGll WnVrdW5mdA == d2lkZXJydWZlbg == a8O2bm5lbi4 =

Duration of data retention in the applicant pool in months: 3

  • Processed data types: Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as a cover letter, curriculum vitae, certificates and other information related to a specific position or voluntarily provided by applicants about their person or qualification) .
  • Affected people: Applicants.
  • Purposes of processing: Application procedure (justification and possible later implementation as well as possible later termination of the employment relationship.).
  • Legal basis: Art. 9 para. 1 sentence 1 lit. b GDPR (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as the severely disabled or ethnic origin) are requested from applicants, so that the person responsible or the data subject can exercise his or her rights arising from labor law and the law of social security and social protection and can fulfill his or her obligations in this regard, they are processed in accordance with Article 9 (2) (b) GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Article 9 (2) (c) GDPR or for purposes of preventive health care or occupational medicine, for assessing the employability of the employee, for medical diagnostics, care or treatment in the health or social field or for the administration of systems and services in the health or social field acc. Art. 9 para. 2 lit. H. GDPR. In the case of a notification of special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9 Para. 2 lit. a. GDPR.).

Cloud services

We use software services (so-called “cloud services”, also known as “software as a service”) that are accessible via the Internet and run on the servers of their providers for the following purposes: document storage and administration, calendar management, sending e-mails, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.

In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, user master data and contact data, data on processes, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and for service optimization.

If we use the cloud services to provide forms or documents and content for other users or publicly accessible websites, the providers can use cookies on the devices of the users for web analysis purposes or to adjust user settings (e.g. in the case of media control) remember, save.

Notes on legal bases: If we ask for your consent to the use of cloud services, the legal basis for processing is your consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie, interest in efficient and secure administration and collaboration processes)

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses), contract data (e.g. subject of contract, term, customer category).
  • Affected people: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
  • Purposes of processing: Office and organizational procedures.
  • Legal basis: Consent (Art. 6 Para. 1 Clause 1 GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 lit.f.GDPR).

Services and service providers used:

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to enter a name for the purpose of addressing yourself personally in the newsletter or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter basically takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist for this purpose alone.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of demonstrating its proper course. Insofar as we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send emails, this is based on our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was conducted in accordance with the law.

Content: Information about us, our services, promotions and offers.

Analysis and success measurement: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their location (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

Prerequisite for using free services: Consent to sending mailings can be made a prerequisite for using free services (e.g. access to certain content or participation in certain promotions). If the users want to use the free service without signing up for the newsletter, we ask you to contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest in content, access times).
  • Affected people: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: Direct marketing (e.g. by email or post), contractual services and service.
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).
  • Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably by email.

Services and service providers used:

Promotional communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to withdraw their consent at any time or to object to the advertising communication at any time.

After revocation or objection, we can save the data required to prove consent for up to three years based on our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers).
  • Affected people: Communication partner.
  • Purposes of processing: Direct marketing (e.g. by email or post).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Web analysis and optimization

The web analysis (also known as “range measurement”) is used to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, recognize at what time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and saved in a file (so-called “cookie”) or similar processes can be used for the same purpose. This information can include, for example, the content viewed, the websites visited and the elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to their location data being collected, this can also be processed, depending on the provider.

The IP addresses of the users are also saved. However, we use an IP masking process (ie, pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) is saved, but rather pseudonyms. Ie, as well as the providers of the software used, do not know the actual identity of the user, but only the information stored in their profiles for the purpose of the respective process.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), visit action evaluation, profiling (creating user profiles), interest-based and behavior-related marketing.
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).

Services and service providers used:

Online marketing

We process personal data for the purposes of online marketing, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. Ie, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.

The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally be later read on other websites that use the same online marketing process, analyzed and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by consenting to the registration.

We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to conclude a contract with us. The conversion measurement is only used to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Target group formation with Google Analytics: We use Google Analytics in order to display the advertisements placed within Google's advertising services and its partners only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited websites are determined), which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we would also like to ensure that our advertisements correspond to the potential interest of the users

Facebook pixel: With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only send the Facebook ads to those users on Facebook and within the services of the partners cooperating with Facebook (so-called “Audience Network”). https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement").

Advanced matching for the Facebook pixel:

When using the Facebook pixel, the additional function "extended comparison" is used. In this context, data such as ei5CLg == == RS1NYWlsLUFkcmVzc2Vu b2Rlcg RmFjZWJvb2stSURz ZGVy TnV0emVyLA == == ENVy QmlsZHVuZw dm9u WmllbGdydXBwZW4 KHZlcnNjaGzDvHNzZWx0KQ = == = YW4 RmFjZWJvb2s w7xiZXJtaXR0ZWx0Lg = ==

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data that indicate the location of the end device of an end user), social data (data that protects the social secret ( 35 SGB I) and are processed, for example, by social security institutions, social assistance institutions or supply authorities.).
  • Affected people: Users (e.g. website visitors, users of online services), prospective customers, customers, employees (e.g. employees, applicants, former employees), communication partners.
  • Purposes of processing: Tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (Determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes), click tracking.
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).
  • Opposition option (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection given to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: https://optout.aboutads.info.

Services and service providers used:

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that the data of users can be processed outside the European Union. This can result in risks for the user, for example because it could make it more difficult to enforce users' rights. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

Services and service providers used:

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from other providers' servers (e.g. function libraries that we use to display or make our online offering more user-friendly). The respective providers collect the IP address of the user and can process it for the purpose of transmitting the software to the browser of the user and for security purposes, as well as for evaluating and optimizing their offer.

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data indicating the location of the end device of an end user), contact details (e.g. email, telephone numbers ), Content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).
  • Affected people: Users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offer and user-friendliness, contractual services and service, contact inquiries and communication, direct marketing (e.g. by email or post), tracking (e.g. interest / behavior-related profiling, use of cookies), interest-based and behavior-related marketing, profiling (creating user profiles ), Security measures, administration and answering of inquiries.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b.GDPR).

Services and service providers used:

Planning, organization and auxiliary tools

We use services, platforms and software from other providers (hereinafter referred to as “third-party providers”) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data can be processed and stored on the servers of third-party providers. Various data may be affected by this, which we process in accordance with this data protection declaration. This data can include, in particular, user master data and contact data, data on processes, contracts, other processes and their content.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, for service optimization or for marketing purposes. We therefore ask that you observe the data protection notices of the respective third party providers.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
  • Affected people: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: Office and organizational procedures.
  • Legal basis: Consent (Art. 6 Para. 1 Clause 1 GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Paragraph 1 Clause 1 lit.f.GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of the data subjects

As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR, to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of providing information: You have the right to request confirmation as to whether the data in question are being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
  • Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements or to request their transmission to another person responsible.
  • Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged violation, if you believe that the processing of your personal data is against the GDPR violates.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • Visit action evaluation: “Visit action evaluation” (English “Conversion Tracking”) describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful).
  • Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service with the help of which the contents of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is recorded across devices in so-called profiles by assigning users an online identifier. As a result, the user information can usually be analyzed for marketing purposes regardless of the browsers or devices used (e.g. mobile phones or desktop computers). With most providers, the online identifier is not linked to clear data, such as names, postal addresses or email addresses.
  • IP masking: “IP masking” is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Interest-Based and Behavioral Marketing: One speaks of interest and / or behavioral marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are generally used for these purposes.
  • Click tracking: Clicktracking allows you to monitor the movements of users within an entire online offering. Since the results of these tests are more accurate if the interaction of the users can be tracked over a certain period of time (e.g. so that we can find out whether a user would like to come back), cookies are usually stored on the users' computers for these test purposes .
  • Conversion measurement: Conversion measurement is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then called up again on the target website. For example, we can use this to track whether the ads we placed on other websites were successful.
  • Personal data: “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: "Profiling" is any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information on age, to analyze, evaluate or predict the gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. the interests in certain content or products, the click behavior on a website or the whereabouts ). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors to certain information, such as the content of websites. With the help of the reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For the purposes of range analysis, pseudonymous cookies and web beacons are often used to identify returning visitors and thus to obtain more precise analyzes of the use of an online offer.
  • Remarketing: One speaks of "remarketing" or "retargeting" when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements.
  • Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Responsible: “Responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.
  • Target group formation: One speaks of target group formation (or “Custom Audiences”) when target groups are determined for advertising purposes, e.g. showing advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. One speaks of “lookalike audiences” (or similar target groups), in turn, when the content assessed as suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.

Created with free Privacy-Generator.de by Dr. Thomas Schwenke

imprint

Data protection

en_USEnglish
de_DEGerman en_USEnglish